On demand services are taking over your regularly scheduled appointments from housekeeping to beauty and everywhere in between. It’s being called the Uber of the beauty industry with services delivered directly to you within one hour of booking. Beautiq, a Los Angeles based company, is providing hair, makeup and waxing services to their clients home, office or hotel room. What was once only an option for the lifestyles of the rich and the famous can now be obtained by the every day women in search of pampering. Beautiq has launched its own app available on iPhone and Android devices for convenient booking on the go making salon visits look like an inconvenient task of the past. Within a few simple taps you can be matched with a stylist and track their estimated time of arrival on your phone.
Dressed in all black, toting a sleek styling kit filled with professional hair products, cosmetics and tools are the Beauty Squad- the talented members of the Beautiq team use the app to be matched with clients and brave the city traffic to get to your front door. Each look is completely customizable and allows for endless possibilities. Within an hour to an hour and a half, depending on your service request, you can be camera ready without ever leaving your living room.
Every woman deserves her own beauty squad and with Beautiq that dream is possible. Los Angeles is the first city to experience the innovative mobile business before it spreads throughout California and eventually goes national. This custom experience is the first of its kind and plans to be a powerhouse in the ever-evolving beauty industry.
We attended an alluring sneak peak of the 2nd Annual Metropolitan Fashion Week Los Angeles June 26th at For The Stars Fashion House in West Hollywood. This unique fashion week concept, also produced in Seattle and San Francisco, celebrates the work of fashion and costume designers. Genres showcased include; avant garde, period time, fantasty, sci fi and contemporary. This event comes to Los Angeles September 12-20th, with theme CAUSE YOU'RE BEAUTIFUL, LIKE NO OTHER!, at the Pacific Design Center. Learn more: MetropolitanFashionWeek.net
International fashion icon Sue Wong presented “Edwardian Romance,” her Fall 2014 collection, last week in the cozy environs of her art deco K-town atelier.
An opening blessing was made by Sue’s great friend, the spiritual artist, and personal portraitist to the Dalai Lama, Romio Shrestha. Mr. Shrestha told the chic crowd, consisting of actors, starlets, stylists, fashion press, fashion buyers, and other influencers: “Sue Wong’s clothes have the power to awaken the divine Goddess.” While not overtly spiritual in symbolism, it would be hard not to believe that Ms. Wong’s designs are in deed divinely inspired.
“Clothing empowers and transforms a woman into the Goddess of her choice,” says Sue Wong.
King Edward V11
Sue Wong’s fashion events are also history lessons. According to Wikipedia: “The Edwardian era or Edwardian period in the United Kingdom is the period covering the reign of King Edward VII, 1901 to 1910, and is sometimes extended beyond Edward's death to include years leading up to World War I.
The death of Queen Victoria in January 1901 and the succession of her son Edward marked the end of the Victorian era. While Victoria had shunned society, Edward was the leader of a fashionable elite that set a style influenced by the art and fashions of Continental Europe—perhaps because of the King's fondness for travel.”
The best way to imagine Edwardian fashion is to watch Downton Abbey. Technically, this is post-Edwardian, as the Edwardian era ends with the death of King Edward V11 in 1910, and Downton Abbey begins in 1912, around the time of the sinking of the legendary Titanic. However, the style of dress of the ladies in early Downtown Abbey, leading up to WW1, is very Edwardian.
It was a genteel time of gracious living, as the upper classes indulged elaborate fashions, garden parties, and high teas yet free from the stresses of war that was soon to come.
Sue Wong perfectly channels this romantic spirit in her Fall 2014 collection, presenting runway shows in the following segments: Downton Abbey, A Room with a View, Wings of the Dove, The Secret Garden, Moulin Rouge and The Edwardian Bride.
We loved the drama of this entire collection, particularly the elaborate headgear and huge feathers. The regal hues of violet, purple, sapphire, cobalt and magenta added to the allure of the finery presented. Custom jewellery designed by Vilaiwan completed and perfected the Edwardian romance look.
Fresh from behind the scenes at LA Fashion Week is a list of tips and tricks that wardrobe stylists use to ensure models always look their best.
Firstly it’s essential that you are not intimidated by shape wear. Spanx or any other body sculpting product is your friend and every stylist knows that even the most seemingly perfect bodies sometimes need a little bit of help in accentuating their figure.
Secondly it’s essential that you dress for your shape. The waifs that walk the catwalk look good in everything, but as that’s their job they have the time and inclination to work hard at it. Stylists choose clothes that flatter and create shape, not disguise it, so you need to know what styles to wear to minimise wide hips, short legs or broad shoulders.
It’s essential that you only follow trends to a point, and not embrace styles that are really unflattering. Fashion is a bit like playing at a casino online, sometimes you hit the jackpot and everything in one season is perfectly suited to your figure, and other times its best to just stick to what you know and save your money for the next collection.
If you have a favourite designer don’t assume everything they create is a masterpiece. Stylists know that not every creation from a designer is a masterpiece and some designs and fashions are hit and miss. If dressing only in a certain label you need to make sure that you’re not slavishly following a trend just because “your” brand says so.
Every stylist will tell you that personality and confidence are always in fashion. Don’t replicate an exact catwalk look or editorial, make fashion your own and put your stamp on the way you dress. Carbon copies of exact looks are boring and being boring or unoriginal is a huge fashion crime.
Lastly, top stylists always recommend that you spend on the basics, splurge on the special occasions and scrimp on the items that won’t last, or are a trend that’s sure to pass by fast. Great shoes, bags and basics are essential in every wardrobe and quality trumps quantity every time. Stick to clothes that are well fitting and flattering, dress to suit your figure and remember that perfect hair and makeup can cover a multitude of other sins.