Fashion designer, entrepreneur and model Courtney Allegra hosted a pre-opening VIP red carpet party and fashion event to toast her soon-to-open, flagship store at 7224 Melrose Avenue in Los Angeles. The event, held on August 25, featured casual modeling of swimwear fashions, live music by DJ Flyswatter, cocktails, and hors d’oeuvres.
Among the 250 actors, models, musicians, members of the media, celebrity stylists and other special guests in attendance were Janice Dickinson with contestants from America’s Next Top Model, Emily Sears, (famous for her Carls Jr. commercial), actress Camille Hyde (Power Rangers), actors Marcos James (Game of Thrones), Alix Angelis (The Magnificent Seven), Zachary Fall (Guilt), recording artist Ebonique, model Mame Adjei and fellow designer Erik Rosette. All gave the store and the fashion collection the highest marks.
Allegra, a Southern California born and bred fashion prodigy and college student, began designing a contemporary line at age 15 and already has four Los Angeles Fashion Week shows under her belt as well as three Miami Swim Weeks. With long-held dreams of opening her own store, she chose the Melrose location because it was always her favorite stomping ground while growing up. The 2,500 square-foot all white shop was designed to showcase her fun and flirty bikinis, as well as sexy one piece suits and cover-ups. Additionally, shoppers will find Allegra’s swimwear for guys as well as her contemporary and streetwear lines for both women and men.
All Courtney Allegra fashions are designed and produced in Los Angeles with Allegra’s custom designed fabrics inspired by romantic and exotic destinations she has visited around the world. “I like to mix skimpy cuts with fun prints that make people laugh,” she said of her line which ranges from $40 retail for bikini separates to $120 for one-piece swimsuits. Her latest collection, for resort 2017, was inspired by the Amazon rainforest and features earth tones in microsuede. One of her top selling new designs is the “UB” top, a high-neck razorback top that reveals “undercleavage” rather than traditional cleavage, designed with the “trendsetters” in mind.
At the age of 19, Courtney Allegra has already achieved more success in the fashion industry during her brief tenure than many designers have in a lifetime. Her innovative designs capture the youth of the designer and the sophistication of her worldly travels. A young celebrity favorite, her designs have been seen on Janel Parrish (Pretty Little Liars), actors and singers Sharni Vinson and Jasmine Villegas, TV personalities Tamron Hall (Today Show), EVE (Fashion Police), Lacey Claire and Ava Capra (America’s Next Top Model) and others.
The new Courtney Allegra shop will host events with charities and other fashion designers on a regular basis.
Contact: Phyllis Klein PR
323 655-4200 or 310 968-2347
310 888-4008 x104 or 323 687-3360