Located in downtown L.A., The House-of-HERETICS, Future Heretics 1980's bred head Designer/Artist Bryden Lando (originally from Hawaii) appreciates cultural art, though from a non-conforming point of view. Bryden fuses the seemingly contradictory elements of high fashion and punk rock. This general mindset and running theme drives the concept, art, and designs of FUTURE HERETICS.With Bryden’s dynamic personality, reflected in the design, edge and elegance harmoniously come together and give this premium-denim based street-wear line a distinct signature, in an overly saturated industry, especially for those heretics that don't conform to established attitudes, doctrines, or beliefs and hold their own controversial unorthodox opinions.
LAFW: For your spring line, what were your inspirations, and what are you trying to achieve? Movies, materials, textures?
BL: My inspirations came much from the current political climate as well as various film influences from my past. I had a running story through my head during the design process of this post New World Order Apocalypse and a group of young rebel surfers fighting the fascist leaders. I worked with a lot of distressed denim, leather, hardware, military influences, etc.
LAFW: For the pieces photographed, do you have any specific comments regarding how the jackets or the materials were processed?
BL: For the pieces photographed, it was mostly really distressed denim and army twill, with quilting accents and braids.
LAFW: Also for the items photographed, can you list all the pieces for each look?
BL: For the two men's looks we had a distressed twill blazer with harness, torn shirts, Braided scarf and twill military pants. Second look was a vintage denim jacket, distressed shirt, braided scarf, and military twill pant. Women's first look was a Vintage wash denim moto jacket, ripped tank, and military drop-crotch pant. Second look was a denim army trench-coat, vintage tank, quilted bike short, and braided scarf.
LAFW: Finally, where in LA can one purchase your items?
LAFW: Is your website inclusive, or are you going into more and new stores in 2010?
BL: In LA you can purchase items at American Rag, Kin, and others. We're still expanding our website boutique list so check back often or email us with product request. Items can be purchased online at www.makersusa.com
LAFW: Thank you very much
BL: You’re welcome, thank you too.
About the Photographer: Due to his father being an avid photographer with a dark room in the basement, Stefhan of SHGfoto.com has quite literally been shooting a SLR camera since the age of four. His photography ranges in style and content from fashion and beauty model portfolio development for agency models in Los Angeles to runway, event, and concert photography for LAfashionWEEK.com, Examiner.com, and numerous up and coming bands. Stefhan also reports on the fashion and music industries for these two dot coms. In Stefhan's "other" life, he's an award winning Ivy League educated architect and interior designer.
LAFW Note: This is the first of a series featuring Los Angeles area designers. If you are a LA Designer and would like your work featured, please email Stefhan Gordon at firstname.lastname@example.org