Story and photography by Stefhan Gordon
This past Thursday to celebrate the opening of the Eva Varro flagship boutique in the newly renovated prestigious Santa Monica Place and to kick off October's Breast Cancer Awareness Month, Eva Varro and the Susan G. Komen for the Cure held a Runway Fashion show and Charity Gala outdoors beside the pool at the Annenberg Community Beach House in Santa Monica. During the month of October, Eva Varro will donate 10% of their flagship store's sales to the Los Angeles Susan G Komen for the Cure affiliate. During the runway event, Eva Varro 2011 collection was worn by celebrities and models during the presentation and featured an exquisite array of patterns cut in a variety of ways for different types of occasions and different types of women. There were a total of 38 different looks shown. After the presentation LAFW had a brief conversation with Eva Varro to learn more about her new collection.
LAFW: For your patterns, you had several themes you use in different ways. Can you tell me about your different inspirations for these themes?
EV: Yes themes, some of the big scarf patterns they belong to the original Hungarian patterns. Some patterns, of course, like animal prints we have to have animal prints every season. We also have to have those every season the geometrics, and the black and whites LAFW: The same patterns pieces are used a different ways, so you can see these pieces worn for a lot of different occasions
EV: A lot of different occasions, and of course a lot of different bodies, and different ages. Because from the same print we can dress up 20 yr old girls or a lady over 50 so those are the different pieces from the same pattern.
LAFW: there is a lot of thought as to how the pattern fits and works on the body, where certain patterns fit certain shapes.
EV: Yes especially the scarf patterns those are really hard to work with, but the possibility to put together a dress with a different is unlimited, and those are the hard stuff because to make those dresses we have to cut each of them one by one ...those are the scarf patterns LAFW: You oversee all production?
EV: All the production from the cutting all the way to the packaging happening in house in our factory.
LAFW: In Los Angeles?
EV: Yes in Los Angeles
LAFW: With the new retail stores are you doing greater volume? Are you able to have a balance between volume and quality control?
EV: Yes quality is the most important thing, and the balance between small pieces and big cuts because we have the big buyers, Nordstrom’s and Dillard’s and, of course we have the smaller boutiques. But those are separate things. In the smaller boutiques, we have more special more unique stuff; and of course for Nordstrom’s more conservative easier styles
LAFW: I could see different pieces as business attire or other pieces as every day, and some too as going out on the town, night gown.
EV: Yes, absolutely some pieces just throw it on and put on flip flops and go to the beach, and some pieces definitely going out for a nice dinner or the long dresses even for the red carpet.
LAFW: What else is special about the pieces?
EV: Our fabric, which is an amazing fabric, never wrinkles. It is very easy to use. You can just put it in the washer, hang it, and dry it. You never have to iron it
LAFW: It travels well, great for business women
EV: Yes, but not just business women, but busy women who don't have time to go to the dry cleaner LAFW: What is the fabric itself? Is the fabric the same throughout the line?
EV: Yes, it's the same fabric we use for everything: tops, pants even the long dresses. It’s a synthetic but the feel of the fabric...
LAFW: It hangs very well. It doesn't look synthetic from where I was sitting
EV: It hangs very well. Even the touch is not like twenty years ago
LAFW: One last question, do you design and produce all your patterns in house, or do you source them from somewhere else?
EV: Actually some of the patterns we buy from an Italian design company, the same company that is selling to Gucci and the big houses. And some patterns we design, and some patterns we just found some where and really fell in love with them and used them.
LAFW: Thank you very much for your time. It was nice meeting you.
EV: It was nice meeting you too.
The clothes are just gorgeous. I especially love how all different age groups are represented in the models! They are all beautiful - agree with your choice of Alexis Walker!
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