- Why is Puretergent at Style Fashion Week?
Fabric has always inspired me; I worked in the fashion industry in NY, designing Nicole Miller’s evening collection, and later at Esprit designing children's wear. I’ve always hated the way laundry soap ruined my fabrics. I collected laundry tips from the back-room sample hands, and eventually decided to try some old French laundry tricks. My first formulations led to industrial green accounts--350 hotels in Northern California used my formulas. Puretergent brings that expertise to the home consumer, so they can get better results from natural formulas.
- Why do designers like Puretergent?
Because it protects their art. Colors stay vibrant; whites sparkle. Raw denim stays dark. Fabrics come out clean and soft without residue. We don’t strip colors and we don’t add scent in the fabric.
- Is your laundry scent-free?
Yes. Scent is actually unhealthy for fabrics. In order to retard the evaporation of essential oils, you have to coat clothes in petroleum. Wash after wash, it’s creating layer over layer of petroleum residual on fabric. So, our formulas smell amazing in the machine. You get the herbal aroma--but then it dissipates and it doesn’t leave any scent in your clothes.
- How did fashion lead to your career in laundry?
Textiles always fascinated me. When I was a design student at FIT, I was at the museum looking at how the clothes got cleaned before the 20th century cocktail of chemicals. It inspired me to create my own laundry soap. Puretergent is a combination of Old-World French laundry and modern hybrid botanicals.
- Why use Puretergent over Tide?
A softer hand. That’s a fashion term for lack of stiffness. Whether you’re using natural or mass formulas, the first thing customers notice is that Puretergent leaves clothes soft. Also, Puretergent is priced the same as Tide, so you don’t have to choose between performance and being green. We have excellent stain removal and can compare with mass brands.
- What do you hope to take away from Style Fashion Week?
We want people who love fashion to get better laundry results. We want to give people satisfaction in the laundry room!
- What are the benefits of Puretergent?
We let your clothes breath again and we’re healthier for you and the environment. We’re 100% biodegradable and gray-water safe. There’s no soap residue to irritate skin. We protect colors.
- The packaging is unique. Can you tell me more about that?
We have an easy and fun-to-use tapped pouch. Plus, our pouches are better for the environment; they use 75% less plastic than the average plastic bottle.
- Where is the company from and where can people buy it?
We’re based in Berkeley, California. In LA, we’re on shelf at Bristol Farm’s, Lazy Acres in Santa Barbara, and coming to Ralph’s in May. You can check out our website for more stores.
- Who is Puretergent’s audience?
People who care about health and wellness. Soap residue affects athletes, moms, yogis--anyone who wants residue-free fabrics, that won’t irritate your skin.
Learn more: Puretergent.com